Market research, name and logo design, web design, printed posters, flyers, and business cards, internet promotion through social networking sites such as Facebook, MySpace, and BandBase — in other words: the whole package.
Søren Bernbom, singer of the hit song “Joanna”, and the musician and multi-artist Franco Hansen, decided to join forces in early Summer, 2009. They wanted to do a live concert together. And for that, they needed a manager and branding-consultant, which was where I came in.
Below are a few examples of the final promotion products:
Flyer for a live concert in Skagen, Denmark.
The promotion kit also included a 50×70cm poster, an 20×30 mini-poster, and business cards with booking information.
The website was made using php, xhtml, Flash, and css. It provided background information about the band, and news about upcoming shows. Furthermore, it served as a jumping point for visitors to join the band’s social networking site on Facebook, MySpace, and BandBase.
Already during the first couple of days after launching the online campaign, fans started to join the facebook page. It was a valuable tool for creating awareness through direct communication between the fans and the band itself.